Disciplines
Logo
Visual Identity
Brand Messaging
Consumer Packaged Goods
Awan
New Visual Identity for a cannabis company going to market.
AWAN is a modern day cannabis infused candy company in the California Bay Area. Designed by Immigrants in Brooklyn, New York City. Work including Logo, packaging design, color pallet, typography and creative direction.
The AWAN brand is a nostalgic blend of old Americana and the retro cultural influences in Santa Cruz, California.
Unlike most other cannabis companies, AWAN specializes in high-end confectionery selling through local dispensaries.
The name AWAN is a term coined locally in the Santa Cruz Bay Area to mean 'always winning'.
The emblem takes a simple shape retaining elements of the full logo. The western inspired type is a playful nod to the nostalgic brand tone while the relaxed fluid circle cements it place with rigid horizontal lines.
The target market for this brand are young millennials who like premium cannabis products and enjoy skating. Though the brand draws from retro tones the neon color pallet modernizes AWAN in a young a playful manner.
‘Gram Ready
Delivering on-brand social templates to empower telling a visually consistent story.
Product pricing flyer with embossed details over product image and pricing.
Packaging
These tinctures feature a uniform monochromatic design letting the color of the brand take the spotlight to build brand awareness. The green represents CBD and the orange THC.
