Awan
New Visual Identity for a modern day cannabis infused candy company in the California Bay Area.
Disciplines
Logo
Visual Identity
Brand Messaging
Consumer Packaged Goods
Unlike most other cannabis companies, AWAN specializes in high-end confectionery selling through local dispensaries.
The name AWAN is a term coined locally in the Santa Cruz Bay Area to mean 'always winning'.
The target market for this brand are young millennials who like premium cannabis products and enjoy skating. Though the brand draws from retro tones the neon color pallet modernizes AWAN in a young a playful manner.
The emblem takes a simple shape retaining elements of the full logo. The western inspired type is a playful nod to the nostalgic brand tone while the relaxed fluid circle cements it place with rigid horizontal lines.
‘Gram Ready
Delivering on-brand social templates to empower telling a visually consistent story.
Product pricing flyer with premium printing finishes including embossed details over product image and pricing.
Packaging
These tinctures feature a uniform monochromatic design letting the color of the brand take the spotlight to build brand awareness. The green is a CBD oil and the orange THC.
