Everything starts with
Strategy
It’s your brands blueprint that answers who, why and how.
What brand strategy seeks to define
Brand Architecture
Successful business understand what makes them stand out from their competitors and how to leverage it. Highlighting how to utilize that knowledge and building the foundation for a brand like no-one else, that’s what we do.
Mission and Values
Consumers today more than ever want to shop, support, and grow with brands who share ideas similar to theirs. Defining what you stand for will not only attract your ideal type of client, but foster a long-lasting relationship with them.
Verbal Identity
Knowing what to say is half the battle. How your business says it says a lot about who you are, who you serve, and where you aspire to go. With effective brand messaging you can target exactly who you are looking to serve while strengthening your brands communication.
Brand Positioning
Where are you now and what are the opportunities? That’s what we seek to uncover through an in-depth brand audit that looks at your existing, and desired position in your market to get you to your end goals.
The workshop Process
Mission and Values
Let’s build a brand fit for the future. Considering future growth, decisions, and define parameters for you to navigate moving forward. This first phase of our brand discovery sets the tone for the remainding workshops.
Audience Profiles
Getting to the core of who you’re serving will allow you to better gauge needs and wants. Thsi is important for tailoring marketing strategies and content to effectively reach and engage a specific group of potential customers.
Positioning
Here we observe your direct competitors and define a differentiation strategy. We place you directly in the mind of your desired audience to stand out in a crowded market and connect with consumers who align with your values and offerings.
Personality
In this phase we inject human-like traits and characteristics attributes to your brand, such as being friendly, adventurous, or professional. This is critical in helping create an emotional connection with consumers and influence their perceptions and buying decisions, ultimately shaping your brand's identity and reputation.
Your Brand Idea
Your brand idea is the central concept or message that encapsulates what your brand stands for and the value it offers to consumers.
A compelling brand idea serves as the foundation for all marketing and branding efforts, helping to communicate a consistent and compelling narrative to the target audience.
IMPACT
Branding is still widely misunderstood.
At its roots, branding creates the bedrock for all business practices by simplifying, defining, and delivering guidelines to speed up your workflow. In other words, we do all the conceptual thinking ahead so you can hit the ground running and grow your business.
Your Brand
The relationship you make with your customers.
Business Strategy
Figuring our what’s most important and where to focus your company’s effort.
Internal Comms
Guidance for how you talk to the people within your company.
People and Culture
Shape your customers experience through the actions and behaviors of your workforce.
Systems and Processes
The systems, structures and processes that enable or hinder the delivery of experiences.
Products and Services
The points of contact with the organisation that create perceptions.
External Comms
How you communicate with external stakeholders.
Customer Experience
How you are experienced by your external stakeholders.
Brand Perception
The opinions and perspective people have formed about your brand.