Yahoo came to Meadowloop with an adtech problem. Potential ad tech clients often struggled to understand the complexities of the industry, Yahoo’s unique offerings, and how our brand ecosystem could meet their needs. This knowledge gap limited engagement and slowed the sales cycle.

Meadowloop designed an intuitive app that served as a one-stop educational hub, where prospective clients could explore industry insights, learn about Yahoo’s ad tech solutions, and discover the unique benefits of each brand. The app combined accessible content with interactive features, enabling users to gain a clear understanding of Yahoo’s value proposition, ultimately streamlining client onboarding and accelerating sales conversations.