Envision Fitness and nutrition
A brand repositioning, streamlined visual identity, creative direction, and on-going consultative services for a fitness gym in California.
Disciplines
Visual Identity
Brand Marketing
Website
Brand Collateral
Envision is a premium fitness center in the Bay Area offering One-on-One and Group Personal Training.
Envisions limited access to a creative department meant it was important to create a brand design system that is simple to follow.
Envision wanted to keep their existing logo which meant refining the design language was critical.
Website redesign with an +800% traffic increase yoy
40+ Page custom website overhaul with system integrations
Envision new website offers the full scope of services and memberships with the ability to schedule an in person assessment and book a free class online.
Scheduling • Blog Post • Newsletters • Social Integrations • Email Marketing • E-Commerce 
Strategy
Launching in 2020, Envision reached quick success through its social media strategies. While their engagement was consistent their approach missed a major sector of their market.
Email Marketing
To expand Envision's reach and connection, we incorperated various communication platforms. Envision's Personal Training target clients are not active social media users, we needed to find other ways to engage with the older demographic. By creating newsletters that are posted on an online blog, we were able to recycle social content while attracting new members into the community.
Brand Guidelines
We created a simple style guide that anyone with basic design skills can understand. It's written in everyday language, making it easy to interpret.
Imagery Guidelines
Color
Typography
Logo
Social Posts
Iconography
Merchandise and commerce
From creative direction, to design, and collaboration with our vendors; this new core collection of merchandise is is available for purchase year round.
Social Media AUtomated
We teamed up with photographers, videographers, and social media marketers to create and implement social media and marketing campaigns.
Social media templates and guidelines accelerate workflows and build brand equity through visual cohesion and consistency.
