The rebranding of The Hip Hop Museum (THHM) involved a comprehensive update of its visual identity as part of its transition from the Universal Hip Hop Museum to The Hip Hop Museum in September 2023. This effort aimed to authentically represent the museum’s mission to celebrate hip-hop culture and its pioneers. Led by Asya Blue, the rebranding included the creation of a new logo, expanded branding assets, and streamlined art direction to align with the museum’s cultural significance and audience expectations.