VideoVets was contracted by the Bureau of Cannabis Control (BCC), now part of the California Department of Cannabis Control, as the lead video production partner for a comprehensive, multi-year campaign. The primary goal was to enhance public awareness about the importance of purchasing regulated cannabis products, promoting the health and safety benefits of legal operations while addressing consumer and retailer concerns related to unlicensed cannabis sales. Our role as part of a larger communications team involved the creation of all video and graphic content, supporting strategic branding and public education initiatives.